Career Highlights
Litres
Lead Product Designer, Design Director
2019-2023
2019-2023
e-commerce
monetization
search
retention
payments
discovery
browsing
subsriptions
design system
Established e-commerce and reading app since 2007, 12M MAU, over 1M titles.
Built the first design system, led a team of 5, owned design across web and mobile.
Built the first design system, led a team of 5, owned design across web and mobile.
Shadow Syndicate
Roach Racing Club
Lead Product Designer
2024-2026
2024-2026
game design
monetization
web3
retention
payments
Onboarding
achievements
WEB 3 racing game in a post-apocalyptic world. Full product design from scratch — game economy, monetization, onboarding.
Select Earlier Projects
- UºOS, Product Designer, 2018–2019
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Uº Community
Developing a user-centric social media platform on the U˚OS blockchain, focusing on showcasing the platform's capabilities while simplifying complex blockchain interactions.
Challenge and Solution Overview: I joined the project when the primary goal was to grow the platform and effectively showcase the blockchain's potential. I contributed to the design of user profiles, which displayed groups, subscriptions, and blockchain ratings. Additionally, I worked on simplifying the registration and authorization processes, making them as intuitive as possible despite the inherent complexity of blockchain technology. Another major project involved designing the feed, posts, comments, and reply mechanisms. We analyzed competitors, identified areas for experimentation, and created features aimed at boosting user engagement.
UºOS, Product Designer, 2018
ABOUT ME
I am a UX / Product Designer based in Belgrade. Engaged with design for 10+ years, in both startups and established companies.
I have a Bachelor degree in Cultural Studies, and also spent quite some time studying Art and Art History, and later – Cultural Anthropology. It is still my favorite field of study, and of course it also informs my work – both my understanding of products and services and my approach to user research.
I have a Bachelor degree in Cultural Studies, and also spent quite some time studying Art and Art History, and later – Cultural Anthropology. It is still my favorite field of study, and of course it also informs my work – both my understanding of products and services and my approach to user research.
