Turbo

OVERVIEW

Turbo is the premium mode for Roach Racing Club, unlocked by holding a Founder's Box. It gives the game's early supporters real perks and status, without ever tipping into pay-to-win.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2025

ROLE

Lead Product Designer

SERVICES

Product design, UX/UI

About the project

What it is

Turbo is a premium mode for Roach Racing Club, unlocked by holding a Founder's Box, the NFT our earliest supporters bought to back the project. Hold at least one and Turbo turns on; it works like a VIP status tied to that support.

Value for holding

Turbo gives holders ongoing perks: discounts on recharges, special features, and a turbo frame that marks you out on the track. It turns early support into something you can see and use, day to day.

Fair by design

One rule shaped the whole feature: no advantage in the races themselves. Turbo is about value and identity, never power. Keeping it strictly non-pay-to-win mattered to the whole team, so the game stays fair for every player, member or not.

Two states, two jobs

Turbo has two states. The active state delivers the perks to holders and motivates them to keep holding. The inactive state was built to convert. Until then, Founder's Boxes had only been promoted on social media and Discord, so this brought the offer inside the game for the first time, showing players what Turbo gives and pointing them to the right collection to buy.

Image of a Laptop on top of an eletronic device

Turbo

OVERVIEW

Turbo is the premium mode for Roach Racing Club, unlocked by holding a Founder's Box. It gives the game's early supporters real perks and status, without ever tipping into pay-to-win.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2025

ROLE

Lead Product Designer

SERVICES

Product design, UX/UI

About the project

What it is

Turbo is a premium mode for Roach Racing Club, unlocked by holding a Founder's Box, the NFT our earliest supporters bought to back the project. Hold at least one and Turbo turns on; it works like a VIP status tied to that support.

Value for holding

Turbo gives holders ongoing perks: discounts on recharges, special features, and a turbo frame that marks you out on the track. It turns early support into something you can see and use, day to day.

Fair by design

One rule shaped the whole feature: no advantage in the races themselves. Turbo is about value and identity, never power. Keeping it strictly non-pay-to-win mattered to the whole team, so the game stays fair for every player, member or not.

Two states, two jobs

Turbo has two states. The active state delivers the perks to holders and motivates them to keep holding. The inactive state was built to convert. Until then, Founder's Boxes had only been promoted on social media and Discord, so this brought the offer inside the game for the first time, showing players what Turbo gives and pointing them to the right collection to buy.

Image of a Laptop on top of an eletronic device

Turbo

OVERVIEW

Turbo is the premium mode for Roach Racing Club, unlocked by holding a Founder's Box. It gives the game's early supporters real perks and status, without ever tipping into pay-to-win.

A black and white image of a handrawn logo
Image of a Gray to white soft gradient

YEAR

2025

ROLE

Lead Product Designer

SERVICES

Product design, UX/UI

About the project

What it is

Turbo is a premium mode for Roach Racing Club, unlocked by holding a Founder's Box, the NFT our earliest supporters bought to back the project. Hold at least one and Turbo turns on; it works like a VIP status tied to that support.

Value for holding

Turbo gives holders ongoing perks: discounts on recharges, special features, and a turbo frame that marks you out on the track. It turns early support into something you can see and use, day to day.

Fair by design

One rule shaped the whole feature: no advantage in the races themselves. Turbo is about value and identity, never power. Keeping it strictly non-pay-to-win mattered to the whole team, so the game stays fair for every player, member or not.

Two states, two jobs

Turbo has two states. The active state delivers the perks to holders and motivates them to keep holding. The inactive state was built to convert. Until then, Founder's Boxes had only been promoted on social media and Discord, so this brought the offer inside the game for the first time, showing players what Turbo gives and pointing them to the right collection to buy.

Image of a Laptop on top of an eletronic device