UCommunity
A social platform built on the U°OS blockchain, where reputation was the core mechanic. The wider project aimed to be an infrastructure for creating and governing on-chain communities.
YEAR
2018
ROLE
Product Designer
SERVICES
Product design, UX/UI, user flows
About the project
I designed several of the platform's core surfaces. The thread through all of them was the same: make a complex blockchain product feel like a clean, familiar social network.
The feed and reputation
The feed worked like any social network, posts, comments, replies, but underneath, voting drove reputation, the core mechanic of the whole system. I designed the comment and reply structure and the up and down voting that fed it.
Sign-up as a wizard
Blockchain sign-up is genuinely complex: key generation, a wallet, the whole apparatus. Instead of dropping that on people as one intimidating form, I designed a step-by-step wizard that explained each step as you went. The complexity was still there, just paced and explained.
A profile that hides the machinery
The profile carried blockchain-specific things, a reputation score, on-chain identity, but it was deliberately designed to look like an ordinary, clean social profile. The goal was for none of it to feel complicated.
UCommunity
OVERVIEW
A social platform built on the U°OS blockchain, where reputation was the core mechanic. The wider project aimed to be an infrastructure for creating and governing on-chain communities.
YEAR
2018
ROLE
Product Designer
SERVICES
Product design, UX/UI, user flows
About the project
I designed several of the platform's core surfaces. The thread through all of them was the same: make a complex blockchain product feel like a clean, familiar social network.
The feed and reputation
The feed worked like any social network, posts, comments, replies, but underneath, voting drove reputation, the core mechanic of the whole system. I designed the comment and reply structure and the up and down voting that fed it.
Sign-up as a wizard
Blockchain sign-up is genuinely complex: key generation, a wallet, the whole apparatus. Instead of dropping that on people as one intimidating form, I designed a step-by-step wizard that explained each step as you went. The complexity was still there, just paced and explained.
A profile that hides the machinery
The profile carried blockchain-specific things, a reputation score, on-chain identity, but it was deliberately designed to look like an ordinary, clean social profile. The goal was for none of it to feel complicated.
UCommunity
OVERVIEW
A social platform built on the U°OS blockchain, where reputation was the core mechanic. The wider project aimed to be an infrastructure for creating and governing on-chain communities.
YEAR
2018
ROLE
Product Designer
SERVICES
Product design, UX/UI, user flows
About the project
I designed several of the platform's core surfaces. The thread through all of them was the same: make a complex blockchain product feel like a clean, familiar social network.
The feed and reputation
The feed worked like any social network, posts, comments, replies, but underneath, voting drove reputation, the core mechanic of the whole system. I designed the comment and reply structure and the up and down voting that fed it.
Sign-up as a wizard
Blockchain sign-up is genuinely complex: key generation, a wallet, the whole apparatus. Instead of dropping that on people as one intimidating form, I designed a step-by-step wizard that explained each step as you went. The complexity was still there, just paced and explained.
A profile that hides the machinery
The profile carried blockchain-specific things, a reputation score, on-chain identity, but it was deliberately designed to look like an ordinary, clean social profile. The goal was for none of it to feel complicated.